Automated Webinar System
Fully self-running. Dates roll forward, leads get reported, attendance tracked. Zero manual parts. Built 2-3 times for different clients.
Real systems, real results
Not portfolio pieces. Systems that are still running.
Every case study here is something currently in use. Not a project that got handed off and forgotten the day it launched.
- 15+ Systems Built for Home Service Companies
- 50% More Booked Appointments
- $1M+ in Leads Sitting in One Client's Pipeline
- 20+ Businesses Served
- Calls Answered in Under 60 Seconds
- 30% Funnel-to-Booking Conversion Rate
- 5 Pipelines Running for a Single Company
- 20+ Websites Built & Ranked
- 2.5M+ Impressions Generated
- 40% More Bookings from Automated Follow-Up
Where this experience comes from
Not a portfolio built overnight. Ongoing, active work.
Growth Director. Meta Ads, CRM Systems & AI Automation
Directing the full growth engine for a B2B firm. Meta Ads campaigns, CRM and automation systems, AI-powered workflows that turn ad clicks into booked calls.
Marketing Director. Meta Ads, CRM & Lead Generation
Running the full growth engine for an international import/export company. Ads bring leads in, the system makes sure none of them slip through.
Business Operations & Lead Generation Specialist
Full CRM, pipeline builds, Meta Ads, automated follow-up, booking systems, and deliverability fixes for 20+ U.S. home service businesses. Every system turning traffic into calls, bookings, and qualified inquiries.
Freelance System Builder & AI Automation Consultant
CRM builds, workflow automation, Meta Ads integration, AI chatbot and voice agent deployment, email/SMS deliverability optimization. 15+ systems built across home services, coaching, consulting, and trades.
Business operations. Home services. Jan 2022 - Present
Business Operations for 20+ Home Service Companies
The situation
Home service companies running on broken follow-up, no tracking, and manual processes. Leads coming in from ads and Google but no system connecting the spend to booked jobs.
What's running now
Full CRM setup. Pipeline builds. Meta Ads. Lead capture. Automated follow-up. Booking systems. Review generation. Email and SMS deliverability. Websites built from scratch. Copywriting that converts above industry average. Domains, hosting, everything. The full business operation, not just one piece of it.
Result20+ pipelines built. $10M+ in leads sitting in pipeline. Conversion rates above industry standard across HVAC, plumbing, electrical, and service businesses.
Growth Director. B2B, international clients. Sep 2025 - Present
Hainan Corporate Services Group
The situation
An international firm helping clients set up and run businesses in China. The acquisition side needed to work as one connected system, not separate pieces someone had to manually stitch together.
What's running now
5 pipelines built, fed directly by Meta Ads campaigns, with AI-powered workflows moving leads through qualification and follow-up. Funnels built. Domain setup. Full business infrastructure from the ground up.
Result$1M in leads sitting in pipeline every month, at a 10% on-paper conversion rate, from Meta Ads alone.
Marketing Director. International import/export. Dec 2020 - Present
Hainan Apex Traders
The situation
An international import/export company bringing in leads every month through paid ads and cold outreach, but with no system to guarantee any of them actually got followed up on before they went cold.
What's running now
3 pipelines fed from two sources, paid ads and cold outreach. AI chatbot handling qualification and booking. Automated follow-up making sure nothing sits untouched. Funnels built. Domain and full setup done.
Result$500K in pipeline from ads, $200K in pipeline from cold outreach. 30% conversion from the funnel. 40% more bookings since the AI chatbot went live.
Nationwide RV. Google Ads automation. Present
Nationwide RV
The situation
Leads were coming in through Google Ads, but with no automation system built around them and no reliable tracking to confirm which campaigns were actually producing results.
What was built
Funnels and a full automation system handling up to $70K in Google Ad spend worth of leads. Pipeline built to their sales cycle. UTM tracking through Google Analytics and Google Tag Manager. Domain setup and full business infrastructure in place.
Result$70K/month in ad spend fully automated. Every lead tracked from ad click to pipeline stage. Zero manual work on lead handling.
Local SEO & lead generation. Jan 2023 - Present
Local SEO: Home Services
The situation
Homeowners were searching "HVAC repair near me" or "plumber in [city]" and these businesses weren't showing up. No Google Business Profile. No reviews pulling in calls. Competitors were getting the jobs just because they showed up first on the map.
What's running now
Google Business Profile optimized so they actually show up when someone searches. Citations built. On-page SEO ranking them for the jobs they want. Every lead from organic search tracked straight through to a booked call. Not a ranking report. Actual jobs on the calendar. 10+ companies and counting.
Local SEO is available as an add-on to any build. It's not the main system. It's what makes sure people find you in the first place.
See the systems
Not just described. Shown.
Every system below is a real build, currently running. Screenshots are the actual dashboards, workflows, and automations, not stock images.
AI & Automation
Lead Recovery System
Catches leads that went cold and re-engages them automatically instead of letting them sit untouched.
Revenue Recovery System
Identifies revenue about to be lost. Abandoned bookings, unpaid invoices, stalled deals. Automatically works to recover it.
Dead Lead Revival System
Goes back through leads marked "dead" and re-opens the ones still worth pursuing. Automatically.
AI Agents
Missed Call Text Back System
The second a call is missed, a text goes out automatically. The lead hears back before they've set the phone down.
AI Chatbot
Answers, qualifies, and books directly inside the CRM. Not a bolted-on widget nobody clicks.
AI Voice Agents
Handles calls and follow-up by voice automatically, including no-show recovery.
n8n Automation Agents
Custom agents that read data, make decisions, and take action across connected systems.
CRM & Pipeline
24/7 Lead Capture
Every lead gets caught the moment they show up. Day or night.
Zero-Chaos CRM Cleanup
Untangles a messy, duplicate-filled CRM into something usable.
Zero-Touch Lead Import
Existing leads get imported and organized automatically. No manual data entry.
Email/SMS Deliverability Fix
Fixes messages that were silently failing to arrive.
Visibility & Reputation
Local Visibility System
Google Business Profile, citations, and reviews connected to actual lead tracking.
Reputation System
Asks for a review at the moment a customer is happiest, then keeps the requests going automatically.
This list keeps growing. Every new system built gets added here, screenshot and all.
See it on your own numbers
Want to see what this looks like for your business?
Book a free 30-minute call. We'll look at what you have running now and show you what a system like this would actually look like for you.